eCommerce Web Design (Part 1 of 3)
This blog entry was posted on May 17, 2007.
The single most important goal of an eCommerce website is getting the visitor buy something. To do this you need to understand the psychology and marketing strategies that need to be part of your eCommerce web design. There are many principles to be considered by web designers, all of them relating to online selling techniques.
First, what kinds of brick and mortar store would you rather shop at? At a small store with a few items for sale where the merchandise is not well organized, things are hard to find and where the check out stand is a long complicated process? Or would you rather shop at a store with good selection, well organized into departments, well lit with wide aisles and a quick and easy checkout?
Why should an eCommerce store be any different? Many of the same principles that we apply to traditional retail stores need to be applied to your eCommerce website. Make it easy to find products. A good eCommerce website design will lead the visitor to the right page in one or two clicks at most.
An eCommerce web design is very much about the layout. There are two types of eCommerce websites and each requires a different approach to layout.
- Customers arrive ready to buy. These are standard everyday products that people are familiar with. They do not need to be educated in order to get them to purchase. This could include clothing, games and products that they could find in a department store. The layout of these stores should have pictures of products on the home page with pricing and a buy now button
- Customers need to be pre-sold. These are specialty products or services where there needs to be an education process or pre-sales discussion so they can understand the features, benefits and advantages of what you have to offer. The design and sequence of this process is important to design into the website.
Next, we will talk about some specifics on layout and structure.
Doug Williams, Internet marketing consultant
If You Like this posting please +1 it!
Related posts:
- What are your Web Design Goals?
- 8 Design Tips for E-commerce Websites
- Business Web Design: 10 Marketing Tips
- Web Design that Converts
- How Color Communicates in Web Design
Filed under: Internet Marketing,Website Design
This entry was posted on Thursday, May 17th, 2007 at 6:42 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
No comments yet.
RSS feed for comments on this post. | TrackBack URL
