eCommerce Web Design (Part 2 of 3)
This blog entry was posted on May 18, 2007.
A good eCommerce website design presents a clean, organized store where products are easy to locate and visitors are allowed to shop the way they want. Business web design combines a great image along with traffic building strategies. These are 5 website design pointers to improve the effectiveness of your online store once a visitor arrives.
Plan your layout
Avoid a cluttered layout. Visual cluttering is a result of trying to put too much information onto a single page. You should limit your design to no more than 10-15 products per page and no more than 600 words of text.
Organize
Break text up into easy to read blocks or columns the way a newspaper does. Use graphics and colors to help break up the page to give a clean graphical look. Add headlines above blocks of text to allow visitors to quickly scan a page. Your website design layout should make it clear what it is they will find on your website. Design a clear path for navigation to guide your visitor through your website.
Categories
Add navigation and category listings so customers can find products in different ways. Use categories like departments in your store, and sub-categories if you stock a wide variety. Allow customers to browse by price category, newest products or most popular products.
Add Search Capability
If customers have something specific in mind or know exactly what they want, allow them to search by keyword, brand, model number or a combination of these. Keep the search simple, intuitive and easy to use.
Keep the Checkout Process Simple
30-60% of customers abandon their order at checkout because of usability issues. Design your process to be 1-2 pages and only request necessary information. Use clean and organized design layouts and add a confirmation page.
Tomorrow we will talk about what pages an eCommerce website should include for a more successful store.
Doug Williams, Internet Marketing Consultant
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Related posts:
- eCommerce Web Design (Part 1 of 3)
- What are your Web Design Goals?
- Business Web Design: 10 Marketing Tips
- 8 Design Tips for E-commerce Websites
- How Color Communicates in Web Design
Filed under: Internet Marketing,Website Design
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