eCommerce Web Design (Part 3 of 3)
This blog entry was posted on May 19, 2007.
E-commerce is based on trust. Other than the store itself, what other pages should be included in an eCommerce website design? There are number of other pages, each designed to build trust, to answer a shopper’s questions and to put them at ease in doing business with you.
About Us
This is where you tell your story and tell why you are better to do business with than your competitors, what is the company’s purpose, the history of your company, your philosophy of doing business. Use a creative and interesting writing style to let your potential customers get to know you. This is one of the most read pages in a website.
Testimonials
People will trust what other people say about you, much more then what you say about yourself. Positive customers that are specific are the most powerful. Here is an example of a powerful testimonial with detail. “You guys are great and helped me out of a jam, your customer service ran my order out to the airport so I could get it the same day. You’re the best!”
FAQ
Frequently asked questions are an important part of the pre-sale step. By posting answers to the common questions being asked, you reduce the phone calls and emails from potential buyers. By satisfying the visitor’s questions on the spot, they are much more likely to make an immediate purchase.
Privacy Policy
People are wary and want to protect their personal information. They want to know how you are going to use this information and if you will pass it onto others. This is another element in building trust. Privacy Policy Generator
Return Policy
One of the best ways to put customers at ease is through a well-thought-out and prominently posted returns procedure. This can range from all sales final to complete refunds.
These content pages help the sales process, build trust and ultimately lead to more sales for your eCommerce store.
Doug Williams, Internet marketing
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Related posts:
- eCommerce Web Design (Part 2 of 3)
- eCommerce Web Design (Part 1 of 3)
- What are your Web Design Goals?
- 2 Rules of Business Web Design
- Web Design that Converts
Filed under: Internet Marketing,Website Design
This entry was posted on Saturday, May 19th, 2007 at 6:37 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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outsourcing…
Very interesting all the best ! D….
Trackback by outsourcing — September 4, 2009 @ 10:08 am