Getting Website Visitors to Take Action
This blog entry was posted on January 24, 2009.
The objective in any website is to get the visitor to take action. You work hard to bring visitors to your website. But many will leave if you don’t plan specific actions for your visitor. This could be getting them to buy, get a quote, sign up, call or simply to go to the next page.
What action do you want from your visitors? Build this into your navigation. Each page should have its own call to action. This needs to be planned into the business website design.
Without prompting, most people will put off buying or taking action. Visitors need clear instructions on how to proceed. Using calls to action throughout the website helps convert prospects. Getting a visitor to take the action you want is conversion.
Your website should guide take visitors thru your selling sequence. Each page should be designed with a clear action designed in. This could be the next step in your sales process, request a quote, buy now of call now. Avoid making the user think and decide their next step.
When visitors arrive to your website, there needs to be a clear path to action. This needs to be visible on the home page and able to be seen in the first 3 seconds of arrival. Place your offer above the fold so that it is clearly visible to the arriving visitor. Eye tracking studies show that a call to action placed in the upper right quadrant of the page is most often seen and acted upon.
The words you choose will help trigger action. Use action words like “make”, “do”, “write”, “take”, and “build.” When searching for answers, people like to be told “what to do”… So tell them.
If You Like this posting please +1 it!
Related posts:
- Website Call to Action
- Getting Your Website Visitor to Take Action
- Website Call To Action
- Call to Action Gets Website Results
- What Makes a Great Business Website?
Filed under: Internet Marketing,Website Design
This entry was posted on Saturday, January 24th, 2009 at 6:23 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
No comments yet.
RSS feed for comments on this post. | TrackBack URL
