How to Choose Your Website Company
Doug Williams @
4:23 am
This blog entry was posted on May 26, 2009.
You are ready to start your online business or take your existing business to the web. You have thought through your idea, now how do you go about implementing your plans. You need to choose your website company.
- Assess your needs: Do you want multiple contractors for design, SEO, programming, hosting, website maintenance and hosting? Or do you want one company to handle everything?
- Traffic, design and conversion: You will need more than a graphic designer. A great website takes three things: visitor traffic, a compelling design and conversion strategies to get results. Look for a company that will give you great internet business strategies.
- Can you trust them? Give them a call and decide if you will be comfortable in working with them. Check out a few references to see what experience others have had. After all, you are building an online business and you don’t want to trust just anyone.
- How big are they? Look at the size of the company; do they have multiple people doing this work? Most web designers are one or two person companies who work out of their homes.
- Portfolio: Look at a portfolio of their work. Make sure they have enough experience under their belts and that you like their work. Do all their client websites all look similar in format and structure?
- Design for SEO: If organic search rankings are important, then choose a designer experienced in SEO. They should be able to demonstrate SEO results. Search engine optimization should be designed in with keywords built into navigation, page names, links and body text.
- Database Programming: By adding online tools, searchable databases of your work, pricing wizards, ecommerce, events calendars, searchable photo galleries and complex sign-up applications you can automate your business website.
- Website Maintenance: Website maintenance includes changing content, photos, adding pages, adding applications or adding a blog. Choose a web company that offers long term maintenance support.
- Website hosting: Make sure you are getting high quality business website hosting that is maintained within a data center. One that has multiple Internet trunks and power backups. Stay away from designers who host on a computer in their office or apartment.
- Price and Delivery: Will they give a firm price that is detailed and complete? What is their promised delivery date? Will this meet your budget and your marketing deadlines? More importantly, will their work meet your marketing objectives?
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Filed under: Internet Marketing,Website Design
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