How to Create a Website for Your Business

This blog entry was posted on December 1, 2008.

You have “create a business website” on your To Do list. How do you go about this? A top notch business site is focused on what the visitor wants to know and delivers a memorable marketing message around that need.

1. Purpose: Start with defining your objectives. Do you want to sell products online? Is your website a place to send interested prospects as part of your sales process?
2. Ideal Customer: Are they upper income investors, soccer moms or will you be selling trendy clothes to college students. What “burning question” will they have when they arrive to your site?
3. Your Competition: Spend time looking at your competitors’ websites. Visitors arriving to your site certainly will. Look at the style and look of their websites. Use their best ideas and avoid the worst
4. Web Traffic: You can optimize to be found in the organic search results, advertise using pay-per-click (PPC), advertise on other websites with affiliate advertising or simply refer people to your website with offline advertising.
5. Pages to include: Design your navigation to follow your ideal sales conversion. Your home page receives the most visitor traffic, but did you know that the second most visited page is usually the “About Us” page?
6. Content: Web content needs to be written in a short attention getting style. Every page needs to direct your visitor to take some action, even if you are just directing them to the next page in your sales process.
7. Build the site: You can build it your self, use a website template or hire a business website design firm. If organic search traffic is important, then stay away from Flash websites and online website builders.
8. Promote: Once you have your website up and operating, promote your website both online and offline. Include your website domain on business cards, advertisements and in your email signature in every email you send.

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Related posts:

1. 8 Tips For Redesigning Your Business Website
2. What is Your Website Saying About Your Business?

Filed under: Website Design

This entry was posted on Monday, December 1st, 2008 at 6:09 am and is filed under Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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