How to Design Your Website to Convert Visitors into Buyers
This blog entry was posted on July 8, 2010.
It is not enough to get visitors traffic to your site. You need to design your website to encourage visitors to take an action. You need to design in your selling sequence to convert visitors into buyers. Or at least get them started into your conversion process.
A business website should be designed with a specific goal in mind. There should be the final action that you want your visitor to take online. You want to solve the core problem or need your customer has. Then build a selling sequence to address that need. This could be to buy, to request more information or to request a quote.
Think of your selling sequence as a sequential order of events that guides your prospect as they journey through your website. Start by getting their attention, and then create interest. Guide them through the benefits to generate desire. End with getting them to take a specific action. Plan your conversion process from first arrival to purchase. Each page should be designed with a clear action to be taken.
The sales funnel is a metaphor. We can visualize the sales process which is wide at the top and narrow at the bottom. A large number of prospects will arrive to your site and yield a much smaller number of sales. The website sales funnel describes the process or steps that your website visitors go through from the moment they arrive at the site until they fulfill your goal.
Start by breaking your sales process down into steps or stages that each visitor who buys from you will pass through. Increasing the flow at any step will increase your final sales numbers.
Website statistics packages such as Google Analytics allow you to set-up a sales funnel or goals to track this data automatically. This way you can make changes to your website and watch the impact. This allows you to change and refine your website conversion rate over time.
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Related posts:
- How to Design Your Site to Convert
- Getting Website Visitors to Take Action
- Getting Web Visitors to Take Action
- 7 Tips on Getting Your Website to Convert
- 5 Secrets for Converting Visitors into Leads
Filed under: Internet Marketing,Website Design
This entry was posted on Thursday, July 8th, 2010 at 5:08 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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