Is it Jedi Mind Tricks or Website Design Psychology?
This blog entry was posted on October 14, 2009.
Getting website visitors to want to buy when they arrive does not take knowledge of the ways of the Force. You do not need to be a Jedi master to get people to click further into your website. In “Star Wars,” Jedi Mind tricks use the power of the “Force” powers to influence the thoughts of sentient creatures. In building websites we use website design psychology in much the same way.
- “Stretch out with your feelings”: The best websites tap into human emotion. Most people shop logically, but they buy emotionally. Websites that create surprise, passion, and excitement create emotions that cause people to throw caution to the wind and make a purchase.
- Color psychology: There is a powerful emotional effect caused by color. Web Design studies show that over 60% of the initial impression is based on color alone. In general, red, orange, and yellow are exciting colors while purple, blue and green are calming ones.
- Visual layout: Cluttered and disorganized pages drive visitors away. A simple, clean website layout with easy navigation and attractive relevant images encourage people to stay and look around.
- Customer focused: People come to your site to solve a problem or answer a need. Does your website answer what people are searching for? The best sales people adapt themselves in real time to the personality and needs of a prospect. Do this in your website by creating multiple navigation paths, each based on a specific visitor’s needs.
- Psychological triggers: People react to questions, phrases and images at an emotional and sub-conscious level. Use questions to engage your visitor. Certain trigger phrases create emotions. If you truly understand your buyer, you can use these to your advantage to grab their attention and create a bias for action.
If you truly understand your best buyers, their motivations, their hot buttons and their core needs, you can use these to attract them and get them to take action. These are not Jedi Mind Tricks but instead use proven website psychology strategies that create business websites that sell.
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Filed under: Internet Marketing,Website Design
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