Is your E-Commerce Website SEO friendly?
This blog entry was posted on April 12, 2007.
Where will your customers come from and how will they find you? If you expect traffic from the search engines, choose a cart that is SEO (search engine optimization) compatible. Plan your Internet marketing campaign before you start your website design.
What is a search engine friendly shopping cart? Can the search engine crawlers (spiders) easily parse and index all areas of your shopping cart? Check some websites using this shopping cart and make sure they have valid error free HTML code. You can check this using: http://validator.w3.org.
Does the shopping cart allow keywords to be used in Title tags, ALT Tags and in product captions? Are there links and sitemaps so that the search engines are never more than two steps from any page? Stay away from shopping carts that generate long query strings or at least choose carts that have the ability to turn this off. Navigation should be easy for search engines to crawl and page names should be short and make use of keywords.
To get most of you sales as a result of being found in the search results, then expect to invest in search engine optimization and certainly choose a shopping cart that is search engine friendly.
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Filed under: Internet Marketing,Website Design
This entry was posted on Thursday, April 12th, 2007 at 6:33 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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