Pages to Include in Your Website

This blog entry was posted on November 13, 2008.

Struggling with which pages to include in your new website? As you plan , you need to decide which pages you want to include. These 20 pages are common in many business websites. Use this as a guide in planning your business website design.

1. About Us: This is one of the most visited pages. People want to know who you are, how long you have been in business and even your mission, vision and values.
2. Career Opportunities: (employment) This page is useful in displaying jobs and descriptions about the jobs.
3. Contact Us: This shows visitors how to reach you, phone numbers and physical addresses. Can contain an email form and your hours of operation.
4. Courses (seminars, workshops, training) Show course descriptions, dates, meeting times and how to sign up.
5. Events: This page features the coming events and changes happening within your organization. This is a great way to update your customers.
6. FAQ: Well developed frequently asked questions area makes it easy for people to locate info and get answers to their questions.
7. Guarantee: If you have a guarantee about your product of service then write a good description about it here.
8. Home Page: Visitors should understand what you can do for them within the first 3 seconds or they are gone in a click. Discuss the advantages, benefits and convenience of using your company.
9. How to: step by step instruction on how to accomplish the tasks of what the “how to” is about. Make sure the instructions are clear and concise and include photos.
10. Meet the staff: This is a great way to make your company more personal and not so cold of an image.
11. News: (press room) If you have been mentioned in the media or you want to announce up coming events this is the place to do so. You can post articles.
12. Partners: (resources) Featuring partner companies, associations or suppliers, can add to the professionalism of a company.
13. Pricing: (rates) This page should have the rates of the service that is being provided. It is best to have a good description.
14. Privacy: Assure your visitors that the personal information that they share is totally secure by posting a privacy policy.
15. Products: (services) Describe your products. Talk about the benefits they will receive and why you stand out from your competition
16. Return Policy: One of the best ways to put customers at ease is through a well-thought-out and prominently posted returns procedure.
17. Showroom: (portfolio) Usually a photo gallery for products or services that can be provided. Important part of the pre-sale process if you make something.
18. Site Map: Used by visitors and search engines to help locate information on your website. Important for larger websites.
19. Terms and Conditions: (terms of service) For legal reasons it is important to have a terms and conditions page. This specifies buyer’s and seller’s rights.
20. Testimonials: People will trust what other people say about you, much more then what you say about yourself.

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Related posts:

1. Facebook Pages: What Should a Business Include?
2. Error Pages are a Marketing Opportunity!

Filed under: Website Design

This entry was posted on Thursday, November 13th, 2008 at 5:39 am and is filed under Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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