Pages to Include on Your E-Commerce Website

This blog entry was posted on December 17, 2008.

E-commerce is based on trust. Other than the store itself, what other pages should be included in an eCommerce website design? There are number of pages, each designed to build trust, to answer a shopper’s questions and to put them at ease in doing business with you.

1. About Us: This is where you tell your story and tell why you are better to do business with than your competitors, what is the company’s purpose, the history of your company, your philosophy of doing business.  Use a creative and interesting writing style to let your potential customers get to know you. This is one of the most read pages in a website.
2. Testimonials: People will trust what other people say about you, much more then what you say about yourself. Positive customers that are specific are the most powerful. Here is an example of a powerful testimonial with detail. “You guys are great and helped me out of a jam; your customer service ran my order out to the airport so I could get it the same day. You’re the best!”
3. FAQ: Frequently asked questions are an important part of the pre-sale step. By posting answers to the common questions or objections, you reduce the phone calls and emails from potential buyers. By satisfying the visitor’s questions on the spot, they are much more likely to make an immediate purchase.
4. Privacy Policy: People are wary and want to protect their personal information. They want to know how you are going to use this information and if you will pass it onto others. This is another element in building trust.
5. Return Policy: One of the best ways to put customers at ease is through a well-thought-out and prominently posted returns procedure. This can range from all sales final to complete refunds.

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1. Pages to Include in Your Website
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3. Trust is More Valuable Than Ever in E-Commerce
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5. FAQ Pages – An Internet marketing strategy

Filed under: Internet Marketing,Website Design

This entry was posted on Wednesday, December 17th, 2008 at 5:31 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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