Simplicity for Web Design and SEO

This blog entry was posted on June 9, 2007.

Simplicity is best for both great web design and getting results in search engine optimization. Simplicity creates focus, avoids confusion and gets results. In design you want to capture the visitor’s attention with your message. In SEO, focus and simplicity gets faster and better results.

Occam’s razor states all things being equal; the simplest solution tends to be the best one. This is a principle attributed to the 14th-century English logician and Franciscan friar William of Ockham.

In web design, simplicity is important to get the visitor’s attention and get them to understand the purpose of the website in 3 seconds or less. The design needs to draw the eye to the important elements with a minimum of noise or distraction. Too much stuff on the screen distracts and causes confusion. Simplicity doesn’t mean having a completely white page, it means using colors and graphics that are pleasing and non-distracting.

In SEO, a website with many varying topics lacks focus and confuses the search engines. Simplicity gives focus. Search engines will give much more importance to web pages that are highly focused around a single keyword phrase or topic. Just as in visual design, the information presented needs to be simple and focused. Simplicity doesn’t mean having just a few words, it means having a focused topic.

Simplicity in visual design, in navigation and in information flow communicates better. This applies not only to the human visitor, but also to the search engines.

Doug Williams, Internet marketing consultant

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Related posts:

1. Web Design for SEO
2. 2 Rules of Business Web Design
3. Web Design vs SEO
4. Web Design that Converts
5. How Color Communicates in Web Design

Filed under: SEO Strategies,Website Design

This entry was posted on Saturday, June 9th, 2007 at 8:08 am and is filed under SEO Strategies, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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1. Most search engines place a lot of weight on the content of your TITLE tag, but they’re not quick to say this – in fact, many engines keep their indexing routines secret to prevent abuse of the indexes themselves.content is king for search engines.,
   http://www.colorpixels.net

   Comment by bryan — July 31, 2007 @ 3:41 am

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