The Business Website: Design vs. Content
This blog entry was posted on December 3, 2008.
Both content and design are both important in getting results from your business website. Design is very much like the canvas that content is applied to. Design will capture your visitor’s immediate attention but it is content that will inform and drive your visitor to take action.
Design: The look and feel sets the mood and readies the visitor to listen. It defines your image as a player in your industry. It is the visual and emotional element that tells the visitor that he has arrived to the right place. This includes the organization, the simple elegance that guides your eyes to what is truly important.
Content: This is the message. This is the answer to what the visitor is searching for. It presents your offer and describes your products, services and your company. Great original content that makes it point quickly and clearly gets results. Website content writing tells the story and is the meat of the website
An elaborate, ornate or showy design will confuse and hide your message. It can distract the visitor from taking action. When designing a business website, it is important to use design to highlight and enhance the message. Keep your design quieter, simple and elegant with a focus on helping the content tell its story. Design is about making a good presentation.
Content is King but Design is Queen
So which is most important in business website design? Visitors come searching for a solution to their problem and graphics are not the solution. If content is king, then design would be queen. If either content or design is absent, then the business website won’t be a success.
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Filed under: Website Design
This entry was posted on Wednesday, December 3rd, 2008 at 4:12 am and is filed under Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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