What is a Search Engine Friendly Website?

This blog entry was posted on June 4, 2010.

The term search engine friendly websites are used to describe a website that can be easily crawled and indexed by the search engines. Web designers will use this search engine friendly websites to describe the sites they sell. But what does this (or should this) really mean?

10 important attributes for a search engine friendly website.

1. Built with XHTML / CSS: Instead of using the older method of using tables common in HTML 4, text and other page elements are arranged using CSS (Cascading Style Sheets). The code is simpler and easier for search engines to index.
2. Validated Code: This means validating code with the W3C (World Wide Web Consortium) validator to eliminate code errors. This means eliminating all errors in the underlying HTML code, making it easier for search engines to index a page.
3. Text Content: Designs need to incorporate text content on every page. Avoid doing all Flash websites or adding splash pages to websites because of the SEO implications.
4. Text Navigation: Providing HTML navigation links so that search engines can easily crawl the website. JavaScript or image based links are more difficult for search engines. Include text links to the primary pages at the bottom of each page.
5. Page URL: Naming pages with keywords or descriptive words rather than dynamic query strings.
6. File structure: Create a flat file structure and keeping the number of levels to a minimum. Extensive use of subdirectories and sub-subdirectories is harmful to rankings.
7. XML Sitemap: Include an XML sitemap to make it easy for search engines to locate all pages on the website.
8. Title / Description: Create unique and relevant title tags and description tags for each page.
9. Heading Tags: Include Heading tags in our designs. These can range from H1-H6. H1 tags are the most important for SEO.
10. Download Speed: All pages should be quick to download. Optimize page size and image sizes to allow a fast download speed. Search engines are applying importance to this.

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Related posts:

1. Is your E-Commerce Website SEO friendly?
2. Is Search Engine Optimization Ethical?
3. 5 Search Engine Ranking Killers to Avoid at All Costs
4. SEO Blogging: Improve Search Engine Rankings Fast
5. Website Coding Will Affect Your Search Rankings

Filed under: SEO Strategies,Website Design

This entry was posted on Friday, June 4th, 2010 at 5:10 am and is filed under SEO Strategies, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

No Comments

1. Good reference to use.

   Comment by SEO Web Design Agency — June 6, 2010 @ 11:01 pm

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