What is the Index Page for Your Website?
This blog entry was posted on August 15, 2010.
The index page is also known as the home page, front page, default page or main page. This is the main arrival page for visitors needs to quickly tell visitors what your website offers. The home page acts as the index to the entire site and is the starting point for visitors. It typically has navigation that links to all the major sections of the website.
A well written home page greets a visitor with solutions to their problem. It is organized to be quickly scanned. It shows how you are different and why your solutions are the best.
The home page is the most important page in business web design. It is the page that first greets someone to your website. A visitor will spend 3-5 seconds scanning your home page and then decide to enter your site or leave in a click. Your home page is also the most valued page by the search engines as they look for keywords.
What should your index page do?
- Answer the Question: A visitor comes to your site with an assortment of questions, but they all add up to the same thing. Can you help me with my problem? This means when writing to your customer, you need to address THEIR concerns. Talk about solutions not your product or service.
- ABC Text: What are the ADVANTAGES, BENEFITS, and CONVENIENCES of using your product or service? This is the heart of what a home page needs to say. The question that a visitor asks is what can you do for me that your competition won’t? Remember write about how you can help your customer and not so much about your company.
- Call to Action: You should place action words somewhere prominent. Use words such as SIGN-UP NOW, Request for a FREE Quote, Talk with our experts now! Using short phrases with an immediate word encourages the visitor to make a quicker decision. Figure out what you want from the customer and encourage them to do it!
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Related posts:
- ABC's of Writing an Effective Home Page
- Optimizing Your Home Page for Maximum Conversion
- Is Your Home Page Helping or Hurting Your Sales?
- How to Write a Killer About-Us Page
- Deep Linking vs. Home Page Links
Filed under: Website Design
This entry was posted on Sunday, August 15th, 2010 at 6:36 am and is filed under Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Truly creating a web site should be detailed! And the customers should also be detailed about the site that he/she wants for a better transaction and function of the site.
Comment by Website Design Tampa — August 15, 2010 @ 10:15 am
As far as search engine optimization goes, your homepage (or index page, if you prefer) should also clearly describe what your business is or does. For some businesses, this is obvious and easy. Others miss out on a lot of search engine traffic because they don’t give the search engines enough information to enable them to be ranked properly for relevant keywords.
Comment by Metapilot — August 27, 2010 @ 10:33 am
Metapilot,
You are correct. The home page is the most important page for search engines. People tend to often search using the services they are seeking. Using well thought out (and researched) phrases that describe what your business provides is important to attract website visitors.
Comment by Doug Williams — August 29, 2010 @ 5:54 am