What Makes a Great Business Website?

This blog entry was posted on October 26, 2008.

A really effective business website is one that gives your visitor exactly what they want. Business web design starts with the customer. It answers their need. It’s not complicated, your visitor came looking for something, so what was it?

A Business Website needs to:

1. Build trust: Start with a clean design and useful information and make sure there are no misspellings or broken links. Clearly show your phone number and address. Include a guarantee, a privacy policy and a returns policy.
2. Offer value: Help your visitor solve a problem and reach their goal. Make their life better in some way.
3. Be clear: Avoid confusing your visitor. Keep the design, navigation and information clear and to the point. Understand what a visitor wants to accomplish and help them reach their goal.
4. Take action: Each page should be designed with a clear action designed in. This could be the next step in your sales process, request a quote, buy now of call now. Avoid making the user think and decide their next step.
5. Your image: Make your business look professional by having an organized, well thought out website. You have 3-5 seconds to interest a visitor or lose them in a click.
6. AIDA: Your website should guide take visitors thru the selling sequence of Attention, Interest, Desire and Action.

A truly great business website genuinely sets out to help people.

Visitors come looking for a solution to their problem. If you understand their need and show them how to solve their problem, you have their attention. If you can show that your product or service is the best solution, you have a sale.

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1. Creating a Great Business Logo
2. Great Blog Titles Attract Readers
3. What is Your Website Saying About Your Business?
4. 10 Ways to Improve Your Website Conversion Rate
5. How RSS Makes Your Blog Work

Filed under: Internet Marketing,Website Design

This entry was posted on Sunday, October 26th, 2008 at 6:01 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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