What Makes a Website Trustworthy?
This blog entry was posted on March 15, 2009.
A successful business must inspire trust. If website visitors don’t trust what they see, they won’t buy. It’s that simple. Savvy web users look for clues when they arrive to a new website to determine if they should trust it enough to leave an email address or pay for something with a credit card. What makes a website trustworthy?
Developing visitor trust is not about doing one thing right. It is about doing many things right. Trust is developed slowly, but can be lost quickly. It is much easier to lose visitor trust by doing one thing wrong. If visitors don’t trust you, they won’t become your customer.
- First impression: What a visitor sees when they arrive will either draw them in or send them away. The design of the site, the navigation and even how information is organized will form an impression in the mind of your visitor.
- The Message: Does the text answer the question your visitor is seeking? Is the content fresh and up to date? Good grammar and spelling do matter. Do you talk straight without making unbelievable claims?
- Credibility: Publish real testimonials and encourage customers to evaluate you on Yelp or other rating websites. Tell your company story on your About Us page. Include photos of the key people involved in the business. Post your physical address and phone number on the Contact page.
- Reassure: Include privacy, security and return policies. Use a high level of security when processing credit cards. Post “We take your privacy and security very seriously” on every page of the order process. Post logos of organizations you are associated with such as BBB Online, HackerSafe, Truste, etc.
- Deliver Results: Keep your commitments, deliver on time what you promised. Honor your refund and exchange policy. If something goes wrong, be honest and handle it fairly. Swiftly right wrongs. How you handle problems can turn a customer into an advocate.
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Filed under: Internet Marketing,Website Design
This entry was posted on Sunday, March 15th, 2009 at 5:52 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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