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What to Consider When Creating a Business Web Site

Doug Williams @ 6:15 am

This blog entry was posted on November 11, 2008.

Every day I talk with business owners who are bewildered why their website isn’t producing for them. They could be looking for sales, leads or phone calls. They may have spent a sizable amount in producing their old website, but they are receiving no results for their efforts.

Business web design is not magic. It is not an art; it just takes proper planning to improve your ODDS. In fact ODDS makes a good acronym for the website planning process.

ODDS = Objectives, Define, Domain, Simplify

  1. Objectives: Start with looking at your critical factors for success. What results do you need from your website? This could be qualified sales leads, online sales or a certain level of targeted website traffic to read what you have to say.
  2. Define: who you want to reach. This is your targeted audience, your ideal customer, who will be most receptive to what you sell. You need to understand age, gender, income and interests. This helps you decide on the look and even the tone of your message.
  3. Domain: Your domain name is a part of your branding strategy. You can use your business name, your brand name or use keywords to help drive search engine traffic. The name of your website should be a memorable reflection of your business.
  4. Simplify: Your website should not try to be all things to all people.  Instead focus on your objectives and your targeted visitor. Make sure you understand the type of website you are; information-based, e-commerce or social media. A Focused website helps you reach your goals.

After the planning process, you are ready to begin the web design process.

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  4. 10 Business Web Design Tips

Filed under: Website Design

This entry was posted on Tuesday, November 11th, 2008 at 6:15 am and is filed under Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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