Easy 3 Step Formula for Website Conversion Improvement
This blog entry was posted on August 23, 2010.
Does your business website just sit there without producing any leads or sales? Do you have visitors coming to your site without buying or taking action? If your answer is yes, then you need to apply our 3 step formula.
For your offer:
- Make it compelling
- Make it visible
- Get them to trust you.
Compelling: Why are visitors arriving and what are their motivations? The key is to exactly match the motivation of your prospect and then provide a compelling action that provides a solution. It is the clarity of how you state your value proposition and how relevant your site is to your arriving visitor. Is it a compelling and cohesive solution that answers your arriving visitor’s need?
Visible: Does your website have a clear and visible action for visitors to take? Is it clear? Is it visible without the need to scroll down on the page?
A clear action must be visible and compelling on the home page. We want your targeted best buyer to see and then take some specific action such as sign-up, request a report or buy now. The “offer” must be valuable to your targeted best buyer.
Trust: Building trust is a critical part of creating a high converting website. When people first arrive for the first time, they are immediately suspicious. They will look for signs of whether they should trust you before they are willing to buy or even sign-up for a newsletter. Building website trust will determine how well you succeed with your online marketing.
Make it easy to contact you with a phone number and an actual street address (not a PO Box). Post your privacy policy, shipping procedure and your refund policy.
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Related posts:
- Optimizing Your Home Page for Maximum Conversion
- 4 Steps to Increase Your Website Conversion
- How to Improve Website Conversion Rates
- Web Traffic Without Conversion is Like Food Without Calories
- The Secret Formula for Business Web Design
Filed under: Web Usability
This entry was posted on Monday, August 23rd, 2010 at 4:19 am and is filed under Web Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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