Business Email Marketing

Business email marketing is a conversion tool that gives you a method of interacting with your interested visitors. It’s easy, they sign-up and want you to send them helpful information via email. It is not about spamming them with unwanted emails.

If you sell your products on the Internet, then having a large email list is a very important way to increase sales. Business email marketing is done by getting visitors to sign-up on your site. You need to offer the right incentive that will attract the people that are interested in what you sell.

Visitors won’t sign-up on your list unless they are getting something they want and need. They need to see value in what you are offering.

7 Powerful Email Marketing Strategies

Drip marketing is a lead nurturing method where prepared messages are sent out to customers or prospects over time. These “drips” usually take the form of emails that are sent out at predetermined intervals.

Relevance: Your offer needs to be relevant to the product or service that you offer. This creates a continued long term interest in your company and a desire to read your future emails.
Engaging: Deliver something they will want. Many times it requires an attention getting title that gets people to take action. The topic should help people solve a current problem.
Useful: Your bonus should be something that can be applied or used right away. Make it practical and not theoretical.
Deliver digitally: Deliver an eBook, eCourse, coupons or a free report automatically using auto responders. This way you can deliver information at any time visitors request it. This gives immediate gratification.
Double Opt -in/ Easy Opt-out: All mailing list sign-ups should send an email that has the requestor confirm they want to be on your list (double opt-in). Every email you send should also include a simple opt-out link.
Free Shipping: An example of a great incentive is one offered by womanwithin.com and by roamans.com. They both offer a free shipping coupon delivered to your inbox if you sign-up for their mailing list. The offer only applies to new registrants to their mailing list.