Writing A Business Plan

Writing a business plan should be thought of as creating a blueprint for success for your business. An effective business plan tells a great story, weaving an exciting plot that captivates the reader. You want 50 pages of brilliant strategies and dazzling statistics.

Your plan gives a guide for your management team to follow and effectively communicates the company direction to your staff. The business plan provides a considered and logical framework within which a company can develop and pursue its strategies over the next 3-5 years.

If you are trying to obtain financing for a business startup or growing your existing business, it is even more important to have a professionally written plan. This is a very important document that often serves as the company's first introduction to investors. We can act as your business startup consultant and help you thru the process.

The document should be 50 pages or less. It needs to be written in a concise and focused manner. Appropriate color graphics and an attractive cover always set a positive tone. Usually, less is more. Utilize charts, graphs, tables, and pictures to convey information.

Click here for a free template on writing a business plan.
Click here for a sample business plan

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Marketing Plan

A well thought out marketing plan is needed in todays world. Do you have an effective marketing strategy? The marketing plan is made up of 3 parts.

  1. List products/services and briefly describe each in order of highest sales or significance.
  2. Market analysis: size, segments, growth, competitors, customers, and buying behaviors.
  3. Marketing strategies and tactics to reach targeted market, segments, channels and customers.

Business Plan Consultant

Doug Williams and Associates can help you with your company's success. We do much more than prepare a document for your banker; we position you and your company for success. We work with you and your staff to create your own blueprint for success. We work with startup organizations as well as mature organizations.