SEO Copywriting Service

Web copywriting basics is very different then writing for print. Visitors come in to a website and within 5 seconds you have to “hook” them before they are gone and onto another website. Search engines also look at your text and it is important to have web site copy optimization. You have to design your web copy so visitors understand the essence of your site without having to scroll down and search engines will see valuable content.

Seven Ways to Create Powerful and Compelling Text

  1. Enticing headline focused on the benefits
  2. Use bulleted text that is quick to read
  3. State the problem from the client's point of view
  4. Offer multiple benefits
  5. Thorough list of features
  6. Long copy sells better than short copy
  7. Ask for action now

The key to writing effective copy that sells is simply learning how to write persuasive words specifically written for your targeted customer. You must completely understand their needs and write your copy with excitement and benefits. Answer the unasked question, exactly what's in it for them. Write copy that evokes emotion and stresses your product's benefits.

Targeting is critical: When you're looking at "everyone" as potential customers you miss your best customers. Sure, you'll get a scattering of people who don't fit your profile, but you need to aim your marketing at a carefully defined group of people. Determine who your customers are and what benefits they expect. What are their demographics, age, gender, etc. Write your copy to be interesting and in terms that your targeted customer will understand.

What your triggers them to buy? Work these triggers into your sales copy.

5 Common Reasons that will Trigger Buying Decisions:

  1. People will buy to save money
  2. People will also buy to make money
  3. People will buy something if it saves them time
  4. People will buy a product or service if it makes life easier
  5. People will buy something if it improves their safety

Remember that buying is not a rational decision. “People buy based on emotion and justify with fact.” Factors affecting how customers make decisions are extremely complex. Buyer behavior is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting.

The key top persuasive copywriting is to tap into the buyer’s emotions and their buying trigger.

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