Ecommerce Best Practices + SEO Equals Increased Revenue

article-by-Doug-WilliamsThe Internet continues to grow at an amazing rate. Businesses are able to earn money with direct sales online. This creates both opportunity and increased competition.

To do well in this growth environment, businesses need to promote their websites with search engine optimization. E-commerce allows any business the opportunity to supplement their retail business with online sales. How can online stores strengthen their sites to increase online sales?

  1. Social Commerce: Use social interaction to help shoppers make their buying decision. Add product reviews, product ratings and user feedback.
  2. Content Growth: Focus on content creation with a blog, articles and how-to guides. Many ecommerce sites today are thin on content.
  3. Duplicate Content: Many stores use stock content provided by manufacturers. This causes search engines to discount this content. Instead, rewrite and reword manufacturer descriptions to make it fresh and original content.
  4. Video: Visitors want to consume video content. Add how-to videos to allow people to visualize the product in use or even how to assemble it. Make sure each video is tagged with keywords.
  5. SEO Basics: Make sure all store pages have keywords worked into Good Title tags, H1s, content, hyperlinks and in the ALT tags of images. Link internal relevant pages together using keyword anchor text.
  6. Social Signals: Incorporate Tweets. Likes and +1’s into site design. Embrace these social signals and encourage content sharing.
  7. Mobile: Make sure a mobile version of the site not only looks great on a Smartphone, but works great for an efficient mobile purchase. The mobile version of the ecommerce site needs to minimize the bandwidth usage.
  8. Google Analytics: Incorporate detailed Google Analytics reporting to clearly understand buyer behavior. Monitor site search to understand what your visitors are looking for.

Successful eCommerce needs usability improvements, conversion rate optimization (CRO) and search optimization.

2 Responses to “Ecommerce Best Practices + SEO Equals Increased Revenue”

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    Great info! I like how this generally falls outside what most link builders do. These are the type of citations that can really set a business apart from the pack.

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    Brilliant blog, thank you very much. It seems very well written and I have taken my time to read it thoroughly.

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