Link Building

Having a solid link exchange campaign is a crucial part of any search engine optimization project to build web traffic for a site. Link popularity is a rating system given to a website that is based on the external and internal links that are pointing to any particular web page. Link Popularity, used by many search engines, is a measure of quality and quantity of websites that link to your website. These are referred to as back links.

Reciprocal Links

Reciprocal link exchange is quite simply the agreed exchange of a link from one website to another website. This is a time consuming process to locate quality websites with a similar topic and theme as yours. Yet reciprocal links exchange is considered the most effective way to increase link popularity. In SEO terms, webmasters try to get as many inbound links (back links) as possible to their web sites, and most attempt to get these inbound links from sites with high PR.

It is always better to have fewer links from important, appropriate web pages than to have hundreds of irrelevant, low-traffic, low-ranking sites linking to you. This way you can increase link popularity as well as leads/sales.

Improving Link Popularity

The ever-growing Internet has made Search engine optimization even more complicated. With Search engines frequently seeking & incorporating newer algorithms, on-the-page optimization no longer gets you top rankings by itself, unless it is coupled with good link popularity.

Google PageRank is one of the most common measures of Link Popularity. Google PageRank or PR, is a ranking (on a scale of 0 to 10) that is based primarily on the number of web pages and the importance of those pages that link to the site. You can determine a web page's PR by downloading and using the free Google toolbar available at http://toolbar.google.com

How is Page Rank Calculated? The PR of each page depends on the number of pages and the PR of the pages pointing to it.

How does each inbound link help your site's PR? Each link on a web page counts as a vote. Each page spreads its vote out evenly amongst its entire outgoing links. This means your site gets more benefit from websites that have fewer links on each page.

What does this mean? It means in selecting websites to trade links with, choose sites that:

Have high PR
Have a similar topic
Have few outgoing links per page

Building links to your site can improve your page rank; however, link popularity game can be tricky and time consuming, so why not hand the task over to our experienced SEO professionals?

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