Newsletter, March 2008

Social Media Marketing

The Internet viewing public has shifted to social media… to trust based social networks. Business marketing is following. Millions of conversations are happening online each day. This creates a highly involved audience who engages and interacts around focused topics.

Companies who can take advantage of this shift will be able to connect with their target audience and reap the benefits of increased brand awareness and increased sales. Businesses need to re-visit their marketing assumptions to take advantage of the evolution of Web 2.0 social media marketing.

Social media marketing allows you to promote your brand by making your presence known on targeted social media. These social media include blogs, Facebook, StumbleUpon, LinkedIn, Digg, etc. Each social media has its own rules of engagement and strategies that need to be developed for each in your social media marketing strategy.

Use social media as a set of tools that allows you access to audiences with shared interests and viewpoints. These tools include blogs, wikis, social networks, social bookmarking, discussion forums and much more. Media can include pictures, video, audio, widgets or text.

Why should a business expect to get from social media marketing?

• Attention and recognition for the company brands and the company itself.
• A build up of links that will help the company’s SEO strategy.
• Targeted visitor traffic to the company website.
• The ability to interact with customers and potential customers.
• Increased sales thru increased brand awareness.

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Social Media Marketing Boosts Traditional Campaigns

Social media marketing should be used in conjunction with traditional marketing campaigns. By combining traditional and social marketing methods you will increase return visitors, help SEO efforts, strengthen branding and lower your marketing costs.

• Increase Return Visitors: The most common first step in using social media is to integrate a blog into the company website with easy book marking capabilities. If your content is interesting and engaging you will develop a readership. By regularly mentioning your brand, products and other keywords, you will steadily increase your stream of visitors.


• Helps SEO Efforts: One natural result of social media is that if people are engaged by what you write, they will link to it and agree or rebut what you have said. These links increase PageRank and improve your overall marketing efforts. By using the targeted keyword from your SEO campaign in your discussions, you boost the rankings of your website for these keywords.


• Branding: This is the area where social media is especially strong. As an example, advertisements on Facebook builds name recognition and brand exposure. Posting a catchy video on YouTube about your new product can spread virally. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be.


• Save Money: Using social media is cheaper than traditional marketing campaigns and stretches your campaign budget while improving the overall reach of the campaign. Combining social media with traditional media has a multiplying effect in delivering results.