Website Strategy Planning Model

June 8, 2013 - Posted by Doug Williams

A successful website takes planning and strategy. Website strategy should be a central part of your marketing effort developing leads and sales. A website that doesn’t produce leads is merely an expense. Internet marketing is much more about marketing than technology. It is much more about the “why” than the “how.” Internet marketing very much follows the principals of traditional marketing, but at a much shorter timeline. The focus is on buyer psychology, understanding their needs and then connecting with your customer. Let’s look at the Website Strategy Pyramid. Four key pieces interact together to create a successful revenue producing …

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For Business Communication Do You prefer to use Phone or Email?

June 2, 2013 - Posted by Doug Williams

I am talking about your mode for business communication. There definitely is a great divide here. Two distinct camps on how people prefer to communicate. People will use both email and phone, but they tend to prefer one or the other. Which type of communicator are you? Me? I am a phone person. If I get an email that is more than a simple answer, I am likely to pick up the phone and give a quick call. Email gives you efficiency. It gives you control of your time and it allows you to communicate on your schedule instead of …

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Identify Your Best Buyers to Maximize Online Sales

May 26, 2013 - Posted by Doug Williams

What separates an average website from a top converting site? It is focusing and targeting the needs of your buyer. Not just any buyer, your best buyer. Your best buyers are the most interested and most likely to buy your product or service. Your website appearance, messaging and your offer need to target their needs. Understand the psychology and motivation of these buyers. People come to your website to solve a problem or a need. Start by asking yourself 4 questions. What is the focus of your site? What products or services do you offer? Your website, like your business …

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For Online Sales, Too Many Choices Can Paralyze

May 26, 2013 - Posted by Doug Williams

Many people believe that if a little is good, more is better. Instead of focusing on what their market wants, they offer an extensive array of options thinking that they will let the market decide. In the world of online sales, people are in a hurry and they will not wade through too many choices. This approach of letting people decide with their wallets may seem like a good move. The downside is that most people when faced with too many options will shut down and make no decision at all. The result is that a wider selection will result …

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Color Psychology: Colors You Use in Your Website Will Greatly Affect its Success or Failure

May 18, 2013 - Posted by Doug Williams

Why would we put such importance on color psychology? This is because color communicates almost instantly at an emotional level setting mood, interest or anger. It is not a logical communication of ideas or thoughts, it is an emotional response. Colors will influence mood, how long people stay or even trigger the impulse to buy. Red, orange, and yellow are exciting colors. They grab your attention and draw your eye toward them. Use these colors to draw attention and encourage action. This is why Call-to-Action buttons are frequently done in red. Purple, blue and green are calming colors. Use these …

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Using Self-Assessment Surveys to Generate Leads

April 28, 2013 - Posted by Doug Williams

Here is a marketing technique where you can have visitors use self-assessment surveys to self-prescribe the need for the services you offer. The trick here is to structure the types of questions you ask, so that your business would be the natural choice to request a quote from. Let say your company provides Hazmat and safety training. You could offer a free online assessment where visitors can test how good their safety program is. At the end of the survey will get the results showing the strengths and weaknesses in their safety program. Of course these are services you offer …

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Nothing Helps To Attracts Customers like Blog Marketing

April 15, 2013 - Posted by Doug Williams

The level of competition among small businesses has increased significantly over the past several years due to bad economic conditions. One of the ways some small business owners are handling this increased competition is by launching more advanced and engaging advertising campaigns. This has included using social media and blog marketing as part of their promotion strategy. One of the best ways to increase online visibility is by using social media sites like Facebook, Pinterest and Twitter to announce new services and launch new products. When it comes to attracting more customers and generating an online buzz, nothing does this …

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Google Declares War on SEO

April 6, 2013 - Posted by Doug Williams

Back in the “olden days”… like ten years ago, SEO was a much defined and almost mechanical process. You did your keyword research and picked your phrases. In 2003, you would select a very narrow group of keywords. You used the keywords in the META tags, put them in the body text, and linked pages together with anchor text. Then you blasted the site (mostly your home page) with as many back links as possible using reciprocal linking. You would write articles and put up copies in as many article directories as you could find. The scammers of that day …

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Responsive Web Design is the Next Big Deal

March 23, 2013 - Posted by Doug Williams

What is responsive web design? You design your website to look good with the wide screen desktop computers. Your website must display well on mobile. Does that mean a separate mobile version of your website? How will your site look on the iPad, the new iPad mini or smartphone. You can create many versions of your website around each size of device. Then use a switcher script to display the proper version. There is a better answer. The answer is a responsive website. This is one that responds to its environment and adapts to the size of the device you …

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Do Business Blog Marketing Like a Superstar

March 17, 2013 - Posted by Doug Williams

You have placed a blog on your business website to attract more visitors to your site. Now you want to begin doing business blog marketing. What are the best practices so your blogging will attract more interested potential buyers? Topic: Your blog should focus on a single topic area. Choose a subject that your best buyers would be very interested in. If you are a Realtor selling homes in Littleton Colorado and you wanted to attract sellers that could want to list their homes. You could write about home price trends in the Littleton market. Other Littleton topics might be …

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