How Color Communicates in Web Design

Color communicates powerfully in business web design. Color is something taken for granted, but it is a powerful communicator of feelings. Color makes an undeniable impact on mood. Even choosing color is a professional skill in graphic design business. Color and combinations of colors stimulates the mind of your viewers.

According to the Institute For Color Research, people quickly make a subconscious judgment about an item and 62% and 90% of that assessment is based on color alone. Judgments are based on human instincts and cultural influences and powerfully communicate.

So which colors communicate which emotions?

Color Psychology

• Red: Boldness, excitement, desire, intensity, and love.
• Orange: Enthusiasm, cheerfulness, creativity, playfulness and heat.
• Yellow: Attention-grabbing, happiness, energy, joy and optimism.
• Green: Safety, harmony, freshness, nature and wealth.
• Blue: Stability, professionalism, trust, peace and coolness.
• Purple: power, nobility, magic, sensuality and spirituality.
• Gray: conservatism, seriousness and enhances messages of other colors
• Brown: endurance, casual, earthy, poverty and tradition.
• Black: elegance, formality, mystery, death and style.
• White: cleanliness, purity, simplicity, peace and innocence.