A well-designed website that is regularly updated with captivating, informative, and SEO-friendly content is essential to maintaining a strong online presence and building a loyal following.
Free Website Tools
Here are 10 free web tools that we’ve found to be indispensable for website management:
WordPress makes it easy for even those who aren’t web savvy to update their website with fresh content regularly. This content management system has been a favorite of bloggers and small business owners for over a decade simply because it makes posting new stories so fast and easy.
WordPress is an open source software that will help you set up a blog, website, or app within 5 minutes. It has a ton of features for updating and managing your blog and works well with many of the web tools listed in this post.
HubSpot offers various web tools for sales, marketing, customer service, and customer relationship management. The WordPress plugin and free marketing tool will help you keep track of your website visitors, grab their email addresses, and ultimately improve your conversion rate. It also provides analytics to help you figure out what is and isn’t working for your website.
Website security: Sucuri
Sucuri helps you keep your website from being attacked by malware or from getting hacked. It is a smart security and monitoring platform that sends alerts when it detects malware and suspicious activity on your website.
Sucuri also offers blacklist monitoring, file integrity monitoring, and post-hack security actions. The Sucuri WordPress plugin is free for all WordPress users.
SEO and content: Google Keyword Planner
Google’s Keyword Planner lets you identify the keywords that are relevant to your brand, company, target audience, product, or service. The web tool provides an estimate of search volume for certain keywords, including long tail ones. It’s an essential tool in any successful digital marketing campaign.
SEO and content: Google Trends
Like the Google Keyword Planner, Google Trends helps you identify which keywords or topics are worth writing about. It is an archive of the top Google Search queries, with the topics or keywords ranked by popularity and organized by region.
Website optimization: Yoast SEO
If you’re using WordPress, the Yoast SEO plugin is an indispensable tool for making your website as SEO-friendly as possible. Whether you’re running a company website or a personal blog, this web tool will help increase reader engagement and attract visitors from search engines and social media.
Analytics: Google Analytics
Google Analytics, the most popular web analytics tool on the web, is a valuable tool for understanding your target audience. It’s crucial to digital marketing and content creation. Use Google Analytics to track and analyze your website traffic, monitor your social media sites and apps, and determine your advertising ROI.
Online surveys attract reader engagement, give you insight into your target audience or customer, and provide valuable feedback on your products, services, or brand. SurveyMonkey is a free web tool for adding surveys, polls, and quizzes to your website. It’s very intuitive and allows you to embed polls into your posts easily.
Whether on your website or social media pages, good graphics will get you noticed faster than any well-written copy. Canva is a free tool that lets you create graphic designs and provides tons of free fonts and photographs so you can create website banners, Instagram posts, and infographics.
Cloud storage: Google Drive
With Google Drive, you get 15 GB free storage (shared with your Gmail and other Google accounts) for saving documents, videos, images, and other file types. It lets you share these files with the other people working on your website so you can all collaborate faster from any device, anywhere, at any time.
What free web tools have you found to be valuable in website management? Share them with us in the comments.