When people land on your website, you have just seconds to grab their attention so that they stick around to see what you have to offer and hopefully come back for more. Making a good impression is essential, as is getting them to do what you want (e.g., buy something or give you their info).

Website and Digital Marketing Strategies

website optimizationHere are 8 easy-to-implement website strategy ideas to improve your website such that visitors want to visit again and/or become paying customers.

1. Make your mission statement crystal clear.

You want your visitors to know what your mission statement is the moment they first lay eyes on your page. Your mission statement tells them what you do, what your website is about, why you do the work you do, and what they get if they buy your product or pay for your services.

Deliver your mission statement as quickly and as clearly as possible. To do this, make sure your home page is uncluttered, the website is easy to navigate, and all pertinent information is easy to find.

2. Track your visitors.

If you’re spending time, money, and effort in crafting content and optimizing your website, you might as well use metrics to track the behavior of your website visitors. Because there are so many free web analytics tools out there, there’s really no excuse not to do it.

3. Keep them coming back.

Getting people to view your website is just half the battle. The rest is getting them to keep coming back. The trick to doing this is to keep providing fresh, relevant, and captivating content that offers your visitors value.

Content can come in the form of articles, blogs, photos, video, infographics, quizzes, surveys, and other user-generated content types. The more times a visitor returns to your website, the better the chances of that visitor purchasing something from you.

4. Keep it fast.

The slower a website loads, the lower the customer conversions. Why? Because people don’t like having to wait around to be able to engage with your brand.

In this day and age, people want fast; they want instant. Unfortunately, this is one aspect of a website that many website- or business-owners fail to give enough attention to.

5. Measure your key objectives.

You have to have a way to measure your key objectives so that you will know if you are still moving in the right direction with your website strategies. For instance, if your goal is more blog readers, you can check the RSS stats. If you want more engagement, you should check the comments section.

6. Optimize for mobile.

More than half of all Google searches are made from smartphones and similar devices. Today’s smartphones are so powerful that much of our interaction with the Internet happens through these and other mobile devices.

This means that your website should be optimized for mobile. If, as mentioned, your website loads too slowly on mobile, a potential client could abandon it in favor of a similar website that loads much faster. Devote time to making your website as mobile-friendly as possible.

7. Incorporate CTAs.

One of the most effective ways to turn visitors into actual customers is to use CTAs or calls-to-action. These can be used to collect email addresses, gather information on your readers, get feedback, and even to make money.

8. Add internal links

Internal links are useful in many ways. They keep search engine robots moving. They help your website rank higher in search results and are also crucial to your digital marketing strategy. Incorporate internal links to improve your website.

What techniques have helped you improve your website? Share your success story with us in the comments.