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Creating Original Content by Educating Your Audience

creating original content

Yahoo! recently published a piece addressing one of the most effective marketing strategies alive in today’s digital landscape – creating original content. This article used a 1971 ad by Coca Cola in which the original writer, adman Bill Backer, was inspired to write a song about the product. While traveling, Backer, found himself stuck in…

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Dental Website Design: How to Attract More Patients

dental website design

Your focus is on growing your dental practice and you want your dental practice website to help your reach your patient acquisition goals. In dental website design we look first at your business goals because your website needs to be an important marketing tool. Each practice has specific specialties and approach they take in patient…

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Developing a Blog Marketing Strategy for Your Small Business

business blog marketing strategy

You have a small local business such as a dry cleaners, a dental office or a law practice. You have heard that adding a blog onto your website would help improve your Google rankings and attract more visitors to your website. What would your blog marketing strategy be? What would you write about? How to…

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What are the Best Keywords for Your Local Search Engine Optimization?

Choosing the right keywords is the first and most important step in local search engine optimization for your business website.   You don’t needs hundreds or even dozens of keywords.  Generally there will be 3-5 keywords that your customers or clients will naturally search for. Focus: It is about choosing the right keyword phrases and then…

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How to Write Education Based Marketing Web Content

education based marketing

Most web pages are written to directly promote and sell your services to people that are actively searching to buy. This is typically about 3% of your target market. You can also employ Education based marketing which appeals to 40% of your target market. This is because people today will most certainly ignore selling unless…

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How to Keep Poor Online Reviews from Ruining Your Business

online reviews

Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions.  Another survey found that 57% of consumers will avoid a local business that has negative online reviews. A bad reputation will in…

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Why Use Case Studies in Your Content Marketing

case studies

Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies are an easy way to work in the city, state along with the broader keyword phrases. They educate your readers…

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Case Study: Rebranding After 10 Years in a Franchise

Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour  Franchise. Last year they made the decision to leave the franchise and needed complete rebranding of their company and all their marketing materials. They had to completely redefine themselves. Miller’s Heating…

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A Study on How Much Mobile Traffic is going to Small Business Websites

I found the actual traffic from mobile to be 29.1% when I checked 20 of our client websites for Q1 of 2014. This is up from 22.4% for Q1 of 2013. These mobile numbers include mobile phones and tablet visits. I wanted to answer the question how much of the traffic going to small business…

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3 Easy Steps to Gain Followers on Twitter

3 Easy Steps to Gain Followers on Twitter If you are using social media chances are there is a specific reason you decided to join. I’m willing to bet, if you are a business owner the reason you created an account was to leverage it to make money in your business. The buzz in the…

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Blog Author

Blog Author

Doug Williams has been providing SEO services since June 2002. Doug has an MBA and 22 years of top management experience. What began as SEO on his own business consulting practice, quickly grew into a SEO business and then into 15 person Internet Marketing business providing SEO services, website design, Internet marketing consulting, database programming and hosting.

Doug has worked helping the client companies of organizations like Anthony Robbins, Chet Holmes International, ITX Corp and ThinkBigSites.com get more traffic and increase their conversions.

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