Blog Author

Blog Author

Doug Williams has been providing SEO services since June 2002. Doug has an MBA and 22 years of top management experience. What began as SEO on his own business consulting practice, quickly grew into a SEO business and then into 15 person Internet Marketing business providing SEO services, website design, Internet marketing consulting, database programming and hosting.

Doug has worked helping the client companies of organizations like Anthony Robbins, Chet Holmes International, ITX Corp and ThinkBigSites.com get more traffic and increase their conversions.

Blog Post Archives


How to Write Education Based Marketing Web Content

education based marketing

Most web pages are written to directly promote and sell your services to people that are actively searching to buy. This is typically about 3% of your target market. You can also employ Education based marketing which appeals to 40% of your target market. This is because people today will…

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How to Keep Poor Online Reviews from Ruining Your Business

online reviews

Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions.  Another survey found that 57% of consumers will avoid a local business that has negative online reviews….

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Why Use Case Studies in Your Content Marketing

case studies

Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies are an easy way to work in the city, state along with the broader keyword…

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Case Study: Rebranding After 10 Years in a Franchise


Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour  Franchise. Last year they made the decision to leave the franchise and needed complete rebranding of their company and all their marketing materials. They had to…

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A Study on How Much Mobile Traffic is going to Small Business Websites

I found the actual traffic from mobile to be 29.1% when I checked 20 of our client websites for Q1 of 2014. This is up from 22.4% for Q1 of 2013. These mobile numbers include mobile phones and tablet visits. I wanted to answer the question how much of the…

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3 Easy Steps to Gain Followers on Twitter

3 Easy Steps to Gain Followers on Twitter If you are using social media chances are there is a specific reason you decided to join. I’m willing to bet, if you are a business owner the reason you created an account was to leverage it to make money in your…

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Developing Your Digital Branding Strategy

Your digital brand is the online perceptions, memories and experiences that people have of your products or company. Your digital branding strategy is more than making your brand memorable; it is about creating a connection and an expectation that you provide the best solution. What is the difference between digital…

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Use the Website Strategy Pyramid to Plan Your Website

The website strategy pyramid that allows you to ask the right questions to develop an effective website.  A website that doesn’t produce tangible results is merely and expense. Start with the results you want the website to produce for your organization.  Then answer who you most want to reach and…

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How Facebook Made Me Money

I used to work for a small family owned jewelry store. The owner is an immigrant, who does everything the old fashioned way and still refuses to enter a receipt in the computer and instead wrote his out by hand. It shouldn’t be surprising, that even though he has been…

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Google Webmaster Tools Allows You to Track 8 Key Metrics on Your Website

Google Webmaster Tools gives you valuable measurements on the SEO health of your website. It shows what is working well and provides tools that will uncover the sources of a problem. If you are not using Google Webmaster Tools, you should be. This is a free Google tool and is…

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