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The internet is now the marketplace to end all marketplaces. It has brought together buyers and sellers from across the world, cutting through barriers of time and space to make items accessible at the click of a button. The WE-Awards recognize this fact. So, in their press release for the 2021 awards, they have identified…

Search engine optimization (SEO) performs a pivotal role in driving organic traffic to websites. It’s the artwork and science of optimizing net content material to rank greater in search engine results, making it extra visible to users looking out for applicable information. Here’s why Web optimization is crucial: Driving Organic Traffic: Organic traffic, which comes…

When you are running an online campaign, you need to know your customer conversion rate. A good conversion rate would be an indication that you are running a great campaign. This would also mean that your product or content is resonating with your target audience. So, getting a good conversion rate would mean that your…

Competitive analysis is determining the strength and weaknesses of your business competitors and comparing them to yours. The study will be your basis for creating a marketing plan. When creating a competitive analysis for a marketing plan, you need to start with an overview of your competitor’s business, compare your products of the same category…

Nothing speaks of a credible business than a huge online presence in today’s fast-paced digital world. Among the many effective marketing strategies used today to reach an outstanding online presence is Digital PR.  Digital PR is a content marketing technique that helps businesses reach the target audience better by delivering content like blogs, online press…

Last November 11, 2020, Google announced the roll-out of another important ranking factor: the Page Experience Signal in May 2021. This announcement is very significant because it’s the first time ever that Google has introduced a UX-based ranking signal. All ranking signals before this usually have to do with how search engines view a website,…

Follow these simple trends and best practices to help increase your e-commerce sales for the new year.  If you found this blog chances are you are looking to grow your eCommerce business. Whether you are new or familiar with e-commerce, you can follow these trends for 2021 and apply the best practices for your business….

If you are reading this blog, chances are you already have a Google My Business (GMB) account set up and are looking for ways on how to optimize your google my business. Here are five key tips on how to optimize Google My Business. In case you have not set your Google My Business account,…

Virtual events have been done since the early 2000’s so they are nothing new, however, just recently, the use of virtual events has become a popular practice across various industries. Since one of the biggest events that happened recently is the impact of COVID-19 on the world, this has led many businesses to either close…

eCommerce is the new reality of the modern world! Today, almost every brick & mortar store has its own digital identity online. However, it’s not that easy! If you think that you will start getting orders as soon as you create your online portal, think again.  Currently, eCommerce is more than just the regular selling…