A visitor comes to your website to solve a problem or a need. If you clearly understand their needs and you can anticipate their questions, your website will be a welcome answer to what they are seeking.
Identify your best buyer and what they are searching for. What specifically are they expecting you to help them with? Create a focused message that answers the needs of your best buyer. You need to grab their attention, show them you offer what they are searching for and then build their interest.
They are the easiest to convert from first time lookers into customers. Address the specific needs of that customer and how you will solve a problem of directly benefit them. Ask yourself, “How will what I offer make my customer’s life better?”
Start by asking a few questions about this group.