website structureSEO or Search Engine Optimization remains to be one of the most challenging and yet fulfilling methods of marketing your business. If you do it right, your website can land on the top page of Google and other search engines. It means you’re likely going to be clicked by a person who can then turn into a potential client.

But while we often stick to the keywording and backlinking side of SEO, we often disregard site structure. Without a sound structure, your website will be a jungle of pages.

Importance of Site Structure

Creating a sound site structure is important for two reasons: your audience has a guide as to where to find information on your site and that Google “understands” you.

For your visitors, a better site structure has a bigger impact when it comes to your visitor’s experience. If they can navigate through your site more easily and find the information they need, they will likely become regular visitors. In fact, they would most likely become your customers.

Categorize your pages and links. Get in the mindset of a new customer and envision a clean but solid structure.

For Google and SEO

But how can site structure help your SEO needs?

Basically, Google “understands” your site with its structure. Google knows what your goal is, who you are as well as what you offer. Search engines will also find and also index pages and contents easily with your site structure.

Through a decent structure and internal links, you can also “teach” Google which pages are more important, especially when you write about a certain topic more often. For example, you blog about SEO methods. If you’re working on a topic about it continuously, Google won’t know which one is most important; therefore you’ll be competing with your own content.

Lastly, your site structure can also help deal with the changes you create in your site. Google will prioritize new products and contents.

Tips on Structuring your Site

If you’re starting from scratch, what’s the best way to structure your website? Here’s an example of how you should be structuring your site:

  • Homepage – This is where visitors often land if they input your URL to their website. The homepage acts as the center of navigation. Apart from that, this is where you put the sneak peeks of your latest blog content and what you offer. It should be enticing enough to keep your visitors glued to your website.
  • Categories/Sections – Categorize your services. For example, your website is about cosmetics. Suitable categories would include face make-up, eye make-up, skin care, hair care, and lip products. Doing this makes it easier for your visitor to know where they should go to.
  • Sub categories – These are normally for bigger websites. For example, under the face make-up, your subcategories could be foundations, primers, highlighters, and bronzers.
  • Individual pages – These individual pages are normally the About Us or Contact Us pages. They are not under any categories but are not part of the homepage.

Make your website faster

When you’re just creating your site, it’s best that you optimize it, so it loads faster. Websites that load slowly often do not rank higher in Google.

One of the best ways you can do that is by converting images to JPG which are smaller in size. You can also compress images to make them smaller.


You should also start making your website more mobile-friendly since everyone often searches sites online. This allows you to have even more reach and be more accessible to both Google and your visitors.


It’s not easy to run a website especially when it’s your business. But even making it a better site can help you in your goal to success.