Today, businesses rely on the internet to further spread word about their brand. They have to create websites and even social media accounts so they can extend their reach to people around the world. Because of this, the need for blogging has intensified.
But what does business blogging do and why should be pay attention to how we do it?
Blogging and the written content on your website is important. It’s where you can input keywords and key phrases used for SEO or Search Engine Optimization. Basically, it helps you rank higher on search engines such as Google and helps you get seen in an instant.
You can write blogs to optimize your website for this. But not only that, it also helps you engage with your audience. Through writing blog posts, you can communicate to your audience and encourage them to join conversations on the comment sections.
But most of all, your blog is where your audience would first go to if they need to learn more about you and the products that you offer. While you can make personal posts, nothing beats attention that helpful guides about products and services in your niche.
Whether you want to rank higher on search engines or you want to gain a loyal following through useful blogs, there are certain things you need to master. Here are our tips when it comes to SEO copywriting:
Know your audience
The best way for your website to convert views into money is to make your posts useful to your audience, and you’ll be able to do that by understanding who your audience is. With data from your site and even accounts on social media, you’ll have a better understanding of what your audience need from you and what they are looking for.
With the data you gathered, you can try creating more content that are geared towards the majority of your audience’s needs.
For example, if most of your buyers are those who read your “complete guide” blog posts, it’s better that you do these kinds of articles more to attract their attention.
Create headlines that set the tone
The headlines could instantly make people want to read your post. But it’s also possible that one look at it and people won’t find it interesting enough.
If you want to get attention instantly, be creative but direct. And always stay on topic. There are titles that we call “clickbaits.” These are when the headline tells a different story than the article or when it builds tension and surprise only to be met with disappointing results in the post.
That said, avoid clickbaiting at all costs.
It’s also important to add your keyword or phrase in the title for SEO. According to some studies, adding odd numbers appeal to audiences more.
Make your posts easier to read
The desired length for a blog post is around 600 words to 1000 words. More than that and people would find it extremely lengthy. However, if you can’t help but go beyond these numbers, it’s important that you make your post easier to read.
Use of subheadings for your articles. It can guide your readers and makes it easier to scan. You should also make use of bullets to summarize several subheadings when possible. It’s also best to use two to three sentences for every paragraph.
Business blogging is not an easy task, and you should have enough knowledge to create a useful post. In addition, you need to keep it up, not just for the sake of SEO but to show to your target market that you’re consistent and always there to help them.