Once you use the internet for your company’s advantage, it’s easier to get a wide range of audiences from around the world. But while you’re in a place with a global reach, it doesn’t necessarily mean that they will find your website. This is especially true when they input keywords in their own local language and writing system.
If your goal is to reach the higher ranks of every search engine in different languages, you can use hreflang tags on your WordPress website.
What is it?
Basically, hreflang tags are used to mark several pages from your website for a certain language. It tells search engines which page is more optimized for a certain language or region.
As long as WordPress supports the language, hreflang supports it as well. As of now, WordPress is available in 60 different languages.
In addition, this plug-in can also help you define the same content but with different variations in any of the 60 languages WordPress is available in.
Here are several of the features you get when you install the pro plug-in on your WordPress site:
- You can generate HTML in an instant so you can use it for your non-WordPress websites.
- Edit and update all your entries from one page. It makes it easier to organize what you’ve already updated and what needs to be worked on. You can also save or delete all of your hreflang tags in on click.
- Test the hreflang tag you used directly from the meta box you are currently using. Or you can also validate all of your hreflang tags in one place.
- You can either set or block hreflang tags on the main shop page.
SEO Benefits of hreflang Tags
There are two main reasons or SEO benefits why you should have hreflang tags whenever you’re opting to go multilingual.
First off, if you want customers to land on a specific version of your page, you should optimize that with the hreflang tag. It’s important that the page has a location-specific information such as price and currency in the place. With the right information, bouncing back to the search results is lessened which then makes your rank higher in search engines.
Another reason to get hreflang is to avoid duplicate contents. Basically, the same content used for different URLs aimed for other locations have minimal changes. Google often flag those as duplicate content. With an hreflang tag, Google understands your goal and avoids flagging it as duplicate content.
How to Use the hreflang Tag
You can make use of translation or multilingual plug-ins to put hreflang tags on your WordPress site. There are several of these plug-ins but you can either use Polylang or WPML. These are the most common and most popular choices among WordPress users.
Once you have downloaded and installed the plug-in of your choice, you can now see a Language setting on the left-hand panel. You can click on that and add the necessary information such as the languages your website uses and the language code and the flag of the regions.
Adding flags is a huge plus as you can specify which dialect you speak.
Filling out the page is easy. You only have to select a language and region and it will automatically fill up for you. Just make sure that you save every change you make.
Thanks to today’s technology, expanding your reach is easier than ever. You can now have a bigger chance of getting successful.
However, adding hreflang tags is only one of the steps you can take. There’s so much more you need to do and it’s often a continuous process.