Here’s why many online marketing firms don’t get it right … there is a basic, fundamental difference between online and offline marketing. If the strategies chosen don’t allow for this difference the results will always be less than satisfactory.
Traditional marketing is a “push,” that is to say an unsolicited product or service is pushed toward the buyer via, e.g. the message on the billboard or radio. Digital marketing is a “pull,” that is to say there are people on their computers searching for what you offer. You pull them to your website with search engine optimization.
But – and this is crucial – once they are on your site, your message switches and becomes a push because your site is a point of purchase and it is constructed to directly influence the visitor to make a positive buying decision.
We have deliberately structured our digital marketing services to get this balance right. Between offering real world, proven advice as well as expert SEO services, our client’s websites enjoy uncommon success.
Finding the best balance between “push,” “pull,” and SEO-friendly phrasing, our content experts can provide turnkey blogging, website content and verbiage for compelling email marketing campaigns.
Digital marketing isn’t just about websites. We also offer SEO training, strategy consulting, creating video marketing, and business coaching … the latter two through our network of trusted partners.