How can adding a blog improve your entire website’s search engine rankings? Blogging is one of the best ways to attract links and targeted traffic on a website. It does this in three ways.
Keywords: Before you start blogging, select a topic related to your website that your best customers will find interesting. Blogs are about reaching your target audience with an interesting and useful message. It could be opinions on the latest industry trends or how to advice. Prepare a list of keywords from your topic that you can use in your posting titles, links and in your content.
Writing: Blogging is not about selling, it is about educating and engaging readers with thought provoking writings. You are branding yourself as the authority and expert in your market niche. Do it right and people will return over and over to hear what you have to say.
Attract Links: If what you write about is interesting and original, you will develop a readership who will return over and over to read what you have to say (stickiness). Others will comment about your postings on their blogs and they will naturally link to your posting as a reference to support what they are writing about. These links help not only your blog, but your entire website with its link popularity, improving your website rankings.
Really Simple Syndication (RSS): When you publish a new blog posting, RSS “pings” out the blog title, the first 25 words of your post and the URL location of your blog post to the search engines. These are indexed and can appear in the organic results within minutes of publishing a new posting.
SEO blogging requires keyword focused writing. It requires writing interesting and original material to attract links from other bloggers. It then requires linking using keywords as your anchor text (link text) that deep link into your website. Use your keyword plan as a guide every time you prepare to write a blog posting.
Each time you write a blog posting you will go through a three step process of planning.
Regular posting to your blog is only part of the equation. Even more important is posting content with relevant keywords that will drive traffic.