digital marketing essentialsIn today’s digital world, where our lives are dominated by technology, marketing is all about trying to reach the audience through smartphones, wearables, apps, and the internet. More than ever, companies will be relying on those with digital marketing skills to stay relevant in their respective industries.

These are the 4 most essential skills you need to succeed as a digital marketing superstar:

SEO and SEM

You can’t develop a digital marketing strategy without some knowledge of the basics of Search Engine Optimization. SEO will inform every aspect of your digital marketing plan, from content creation to data analytics and more. In addition, a solid understanding of the best practices in Search Engine Marketing will enable you to optimize your content and run a successful marketing campaign.

Content marketing

Content is the heart of digital marketing. To succeed in digital marketing, you need to know how to craft high-quality content, how to make it SEO-friendly, and how to tailor it to appeal to various audiences. Content can take a wide array of forms, including blogs, emails, video, web content, social media posts, whitepapers, and ebooks.

Video

Basic knowledge in video is important because this type of content results in higher engagement, SEO ranks, and conversion. Video captures people’s attention more than other types of content. It’s also a very versatile form of content that you can use across different platforms. Moreover, social media and content-serving algorithms seem to favor video over text.

Analytics

You will need to monitor your data and analytics to get a handle on consumer behavior, traffic, and conversions. If you want to be a successful digital marketer, you need to know how to make sense of the huge amounts of data that will help you improve your business strategy.