Marley Generics is a microsite designed for marketing the Marley Drug generic program. They market their low cost generic drugs to 35 states using radio ads. This website was designed to convert interested radio listeners into actionable leads from both their web form and via phone calls.
This microsite was created because the Marley Drug website is a traditional home town pharmacy that serves their local community. Marley Generics was designed to serve a very different target market.
Their design objectives were to have a clean modern appearance with using branding from marleydrug.com but with a white modern version of marleydrug.com.